Optimization of the Family Hope Program (PKH) in Batu Bara Regency, Indonesia: Cultural Poverty in Coastal Communities

Abstract

This study aims to identify challenges hindering PKH's effectiveness and propose strategies for improvement. Employing a qualitative research methodology, the study integrates literature review and comparative analysis, focusing on key performance indicators (KPIs) such as eligibility, education, healthcare impact, and overall effectiveness. Findings highlight the need for a culturally sensitive approach, involving local leaders, accurate targeting, and integrating education and healthcare initiatives. Recommendations include community engagement, addressing socio-economic disparities, and robust monitoring for continuous improvement. These strategies aim to enhance PKH's impact on poverty reduction and social welfare in Batu Bara's Regency coastal communities of North Sumatra Province, Indonesia.