A Political Sociology Approach to Voter Behavior and Party Strategy in the Simultaneous Election

Abstract

This study explores the impact of voter behavior on political campaigns in Indonesia's simultaneous regional elections using a desktop study approach and NVivo for qualitative analysis. The review of literature, including voter surveys and election results, reveals that traditional campaign methods prevail due to a cultural lag in digital adoption, highlighting the need for improved digital literacy and infrastructure. Local wisdom and cultural values are crucial for electoral integrity, particularly in communities like Baubau, while legal frameworks and socio-political factors significantly influence voter participation. Political leadership shaped by religious and ethical values affects voter expectations. Recommendations include enhancing digital literacy, integrating local cultural values into campaigns, strengthening legal frameworks, tailoring strategies to demographic diversity, and promoting ethical leadership to improve political engagement and election outcomes.