Creative Tourism Economic Development Strategy with the Penta Helix Collaboration of Batu City

Abstract

This study aims to formulate a Creative Economy Development Strategy as an economic driver in Batu City. By looking at the potential of the creative economy in Batu City and how to produce an Action Plan that can be a strategic model for developing creative economic potential, it is hoped that the Creative Industry has a relationship with other economic sectors. The research method uses 3 parts of analysis, namely; 1) descriptive analysis of the distribution of the creative economy and its impact on business actors in Batu City, 2) analysis of the potential and strategy of creative economy development based on regional physiographical areas using SWOT analysis, and 3) analysis of potential and creative economy development strategies using the Penta Helix strategy, section. This analysis shows that the strategies between stakeholders are very diverse, and the most influential economic drivers are the community and business people, the government is here to be able to make regulations and facilitate collaboration among stakeholders. The results of the study resulted in the alternative strategy with the highest weight being the Weakness–Opportunity (WO) 3,445 strategy, translated as a strategy that maintains the existing weaknesses in the creative economy business in Batu City and takes advantage of existing opportunities. This condition shows that local governments, managers, and entrepreneurs of creative economy businesses in Batu City have a fairly heavy task, namely increasing access to road infrastructure to and from Batu City that has not been developed so that congestion does not occur, creating tourism HR printing institutions, Utilizing IT in Insufficient marketing There are still gaps in tourist destinations in Batu City, especially the difference between village tourism and how many creative economy entrepreneurs who are not yet legal entities can process their business legal entities. Weakness-Opportunity (WO) strategy based on the IFAS-EFAS SWOT interaction matrix, with the strategy, carried out by Providing alternative roads or types of vehicles to Batu City, such as mass vehicles (destination tourism buses or cable cars). There is a need for 1) Disseminating to the public that creative business actors have provided and facilitated for business management and business legal entities, 2) Developing other tourism potentials by increasing thematic villages and tourist villages, 3) Increasing the formation of tourism education institutions or tourism competency certification bodies Sampling needs to be expanded further and more specific types and models of the creative economy are needed.