Sociology of Young Voters: How They Shape Political Campaigns in Indonesia

Abstract

This article explores the impact of young voters, particularly Millennials and Generation Z, on political campaigns in Indonesia. It examines how these digital natives influence political strategies, identifies key issues driving their engagement, and contrasts their behaviors with older generations. Using qualitative analysis and theories like Generation Theory and Social Identity Theory, the study leverages data from voter surveys and scholarly articles. Findings show that young voters' reliance on social media platforms compels political parties to prioritize digital strategies. Their preference for integrity and principled leadership necessitates campaigns emphasizing transparency and policy solutions. Concerns such as poverty, health insurance, employment, climate change, and corruption drive their engagement. The shift towards online activism and issue-based campaigns requires political parties to adapt their strategies to effectively engage this influential demographic, reshaping Indonesia's political landscape.