Consumer Awareness and Acceptance of Sugar Baby and Century Watermelons

Abstract

Watermelon (Citrullus lanatus) is very popular and nourishing fruit in the world. It belongs to Cucurbitaceae family. This study was done to analyze the consumer awareness of different varieties of watermelons. Varieties such as Sugar Baby and Century were taken to determine consumer awareness. Data was collected from 200 panelists by generating google form. To analyze the results descriptive and inferential statistics were used. Most of the panelist in this study were female with modern education. 77.9% of panelist were aware about Sugar Baby watermelon and around 79.2% of them have consumed it. 80.6% of them were aware about Century Watermelon but 80.4% of them have consumed it. Due to the underutilization of this crop peoples do not know that this crop does exist. This study was done so that people may know that these varieties also exist and can be utilized and consumed.