Consumer Awareness and Acceptance of Sarda and Bobby Muskmelon

Abstract

Cucumis melo L. is underdeveloped fruit of the Reticulatus type, usually called muskmelon belongs to the family Cucurbitaceae. The study was undertaken to evaluate the consumer awareness and acceptance of sarda and bobby melon. Questionaries were used in the form of google forms to collect the data from 200 respondants. The results were analysed with the help of inferential and descriptive statistics. More than one-half of the respondents were female. Most of the respondents had education upto graduation level, belong to 20-29 age group and half of the respondents were married. About 75% know that sarda and bobby melon existed and consumed these varieties. The remaining 25% lacks the perception and awareness of both sarda and bobby muskmelon. This knowledge of the sarda and bobby melon fruit is likely due to being commonly present among marketers.