Sales and Service Optimization by Salesforce

Abstract

This research paper investigates how New Holland, a global leader in agricultural and construction equipment manufacturing, leverages Salesforce CRM to optimize its sales and service operations. By utilizing advanced technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Blockchain, and predictive analytics, New Holland has been able to improve operational efficiency, customer engagement, and long-term customer loyalty. The study examines the integration of Salesforce’s Sales Cloud, Service Cloud, and Einstein AI within New Holland’s workflows and explores the future potential of these technologies in the context of predictive maintenance, customer journey mapping, and enhanced service delivery.