The Use of Mobile Phones Among Sweet Potato Farmers for Agricultural Information in Ranomeeto Subdistrict in Southeast Sulawesi

Abstract

The integration of mobile technology in agriculture has emerged as a significant innovation, especially in enhancing the accessibility and dissemination of agricultural information. This study investigates the use of mobile phones among sweet potato farmers in the Ranomeeto Subdistrict of Southeast Sulawesi, with a particular focus on the extent of mobile phone usage and the specific agricultural activities for which mobile phones are utilized. A survey methodology was employed, involving structured interviews with 20 sweet potato farmers. Responses to question used 5-point Likert scale which was the base for data analysis. The results indicate a high ownership rate of mobile phones among farmers, but the frequency of using mobile phones for various agricultural activities varied. Communication with buyers was the most frequent activity, whereas accessing weather and market information was less common. Farmers occasionally used mobile phones to communicate with extension officers and access agricultural information via the internet and social media. Several factors contribute to mobile phone adoption, including the presence of a communication network and an increased awareness of mobile technology benefits. While mobile phones are a valuable tool for sweet potato farmers, their full potential is not yet realized. Recommendations include enhancing extension services for sweet potatoes, improving digital literacy, and addressing network infrastructure issues to ensure consistent connectivity.