SWOT Analysis for the Development of Small-Scale Shrimp Paste Enterprises

Abstract

Shrimp paste production plays a significant role in the livelihoods of coastal communities. This study analyzes the development of small-scale shrimp paste (terasi) enterprises in Lampopala Village, Southeast Sulawesi, using a SWOT analysis approach. The study identifies strengths such as experienced producers, fresh local raw materials, and a distinctive product profile. Weaknesses include inconsistent product quality, reliance on basic processing technology, and limited marketing strategies. Opportunities arise from high consumer demand, digital marketing platforms, and supportive government policies, while threats include weather disruptions, raw material shortages, and competition from branded products. Strategies to enhance enterprise sustainability could be done by maximizing strengths and opportunities, transforming weaknesses into strengths, and mitigating threats. Key recommendations include adopting improved drying technology, building cooperatives, and utilizing digital platforms to increase market access.