Opinion of Engineering Students Towards Dental Advertisements in Khammam City, Telangana – A Cross Sectional Questionnaire Based Study

Abstract

Background: Advertising is a means of communication with users or service. In today’s world, advertising uses every possible media to get its message via television, print (newspapers, magazines) etc. So, advertising in Dentistry can empower people to make good decisions regarding oral health; increases awareness in community; encourage better quality services. The question of whether the dental advertisements would really benefit an individual/public to bring awareness of dental problems and treatments. Aim: To assess the opinion of Engineering students towards Dental advertising, with objectives: a) To assess the opinion of Engineering students towards Dental advertising among males b) To assess the opinion of Engineering students towards Dental advertising among females c) To compare the opinion of Engineering students towards dental advertising among males and females. Material and Methods: The study was conducted among Engineering students of Khammam; it includes convenience sampling and sample consisting of 372 students who were administered a questionnaire consisting of 11 questions regarding Dental advertisements. The data which is collected was entered into excel sheet and analysed using SPSS software version 21. Demographic data are analysed using Descriptive statistics and chi-square test was used to compare opinion towards dental advertisements based on gender. Significance was set at P < 0.05. Results: Out of 372 participants males were 249 and females were 123. Majority of the participants are in favour of Dental advertisements. Conclusion: The study concluded that the opinion of Engineering students was very positive towards Dental advertisements.