A Study on Visual Merchandising with Special Reference to Big Bazaar, Bangalore

Authors

  • B. Devi M.Com. Student, Kristu Jayanti College, Bangalore, India

Keywords:

Big Bazaar, Layout, Retail Store, Visual Merchandising

Abstract

Retail in Asian state includes a terrific increase capability; however, the bottleneck here is to distinguish one retail enterprise organization from the alternative via client’s perception. That lets in you to take maintain of the eye of the patron’s searching out name retail businesses need to concentrate on visible merchandising. The study was mainly concentrated on the visual merchandising in big bazaar. The data for the study is collected from both primary and secondary sources. The research was done through descriptive research. It is concluded that Visual commercialism techniques will certainly attracts the shoppers disturbed down within the store and will increase the shopping for tendency in positive manner.

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Published

22-03-2022

Issue

Section

Articles

How to Cite

[1]
B. Devi, “A Study on Visual Merchandising with Special Reference to Big Bazaar, Bangalore”, IJRESM, vol. 5, no. 3, pp. 92–94, Mar. 2022, Accessed: Jun. 15, 2024. [Online]. Available: https://journal.ijresm.com/index.php/ijresm/article/view/1855