A Study on Rural Consumers Awareness Towards Consumer Protection Laws with Special Reference to Vattamkulam Gramapanchayath

Abstract

Rural consumer buys a product when it is required for his/her own use, and most often they prefer local markets for making purchase. But according to them it is just a transaction. They are not conscious about unethical practices faced by them in the market and never raise their voice against seller. Are they aware about their rights and duties in market? The consumer protection act, 2019 ensures effective protection of consumers and as such makes provision for the development of consumer dispute forums on a three-tier basis. It is the duty of consumer to identify his rights with the help of a local body and voluntary organizations. This research reveals the unethical practices faced by rural consumers at the point of sale and the extent to which they are aware of consumer rights and responsibilities.