A Study On Consumer Buying Behaviour by Comparing Two Products

Authors

  • Kirti Chikkodi Department of BAF and BMS, Shri D. D. Vispute College of Science Commerce and Management, Panvel, India

Keywords:

consumer buying behavior

Abstract

This is the study to understand how a consumer buying behavior changes according to the influential factors. It was found that there are many factors which affect the buying behavior like the price advertisement factors celebrity influence. As the part of my study suggestions given were given in relating to price.

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Published

20-05-2021

Issue

Vol. 4 No. 5 (2021)

Section

Articles

License

Copyright (c) 2021 Kirti Chikkodi

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
K. Chikkodi, “A Study On Consumer Buying Behaviour by Comparing Two Products”, IJRESM, vol. 4, no. 5, pp. 58–60, May 2021, Accessed: Nov. 21, 2024. [Online]. Available: https://journal.ijresm.com/index.php/ijresm/article/view/728