Examining the Adoption of Self-Service Technologies in Indian Banking Industry: A Case of Retail Bank Customers

Authors

  • Aman Rajoriya Mittal School of Business, Lovely Professional University, Phagwara, India
  • Shashank Rana Mittal School of Business, Lovely Professional University, Phagwara, India
  • Sushil Kumar Pandey Mittal School of Business, Lovely Professional University, Phagwara, India
  • Padiga Varun Kumar Mittal School of Business, Lovely Professional University, Phagwara, India

Keywords:

Adoption, Retail banking, Self-service, Technology

Abstract

The main objective of this research is to assess the adoption of Self-service technologies in Indian banking industry. (consumer’s intention to use SSTs in daily life). The goal is to examine that how frequently consumers use these technologies and how well they are aware about it, are they loyal in using these technologies, will they continue to use the in the future. For collecting the responses 37 questions were circulated with 300 respondents and data was analyzed using SPSS. The study adds to the existing body of knowledge and thus contribute to the current understanding on the topic of SST adoption in Indian banking industry.

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Published

02-03-2021

Issue

Vol. 4 No. 2 (2021)

Section

Articles

License

Copyright (c) 2021 Aman Rajoriya, Shashank Rana, Sushil Kumar Pandey, Padiga Varun Kumar

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
A. Rajoriya, S. Rana, S. K. Pandey, and P. V. Kumar, “Examining the Adoption of Self-Service Technologies in Indian Banking Industry: A Case of Retail Bank Customers”, IJRESM, vol. 4, no. 2, pp. 133–141, Mar. 2021, Accessed: Nov. 21, 2024. [Online]. Available: https://journal.ijresm.com/index.php/ijresm/article/view/529