Study on Effect of Underdog Biography On Fan Following in Context to IPL

Authors

  • Ankit Rana Mittal School of Business, Phagwara, India

Keywords:

Underdog effect

Abstract

This paper presents a study on effect of underdog biography on fan following in context to IPL.

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Published

28-02-2021

Issue

Vol. 4 No. 2 (2021)

Section

Articles

License

Copyright (c) 2021 Ankit Rana

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
A. Rana, “Study on Effect of Underdog Biography On Fan Following in Context to IPL”, IJRESM, vol. 4, no. 2, pp. 122–128, Feb. 2021, Accessed: Apr. 20, 2024. [Online]. Available: https://journal.ijresm.com/index.php/ijresm/article/view/527