Sustainability: A Contested Model in Business Practice

Abstract

The relevance for the concept of sustainability is rising day by day. Many researchers have done their research and had found different aspects of sustainability. Some researchers state sustainability to environment and some other researchers state sustainability to corporate social responsibility. Sustainability has different meanings explored by the research scholars. There are more than three hundred definitions for Sustainability which shows its different dimensions. Many research scholars are also trying to integrate sustainability with business and its principles. Sustainability is also an essential factor in setting up business enterprise which shows the importance and relevance of sustainability in business practice. Business sustainability is mainly focused on the triple bottom line which integrates social, ecological and economic principles that creates the concept of sustainability. Sustainability is not a concept limited to business practices but a wide concept with different dimensions which includes Educational sustainability, Sustainability in government activities, sustainability in agriculture etc. So, this paper mainly focuses on bringing different dimensions of sustainability at one place along with various cited definitions of sustainability.