Impact of Instagram on the Students of IP University

Abstract

This research paper examines the impact of Instagram on the academic performance, mental health, social behaviour, and daily lifestyle of students enrolled in five major IP University–affiliated colleges: Tecnia Institute of Advanced Studies (TIAS), Rukmini Devi Institute of Advanced Studies (RDIAS), Geeta Rattan Institute of Business Studies (GIBS), Trinity Institute of Professional Studies (TIPS), and Maharaja Agrasen Institute of Management Studies (MAIMS). The study explores how Instagram, as one of the most popular social media platforms among youth, affects students both positively and negatively. A mixed-method approach was used, involving online surveys and personal discussions with 50 students from each college, making a total sample size of 250 respondents. The findings reveal that Instagram plays an important role in students’ daily communication, academic motivation, and access to educational content. Many students also use it to stay informed about college activities, trends, and social networks. However, the study also highlights several concerns such as excessive screen time, distraction during study hours, sleep disturbances due to late-night scrolling, and increased comparison-based stress. While Instagram offers creative exposure and learning opportunities, its overuse can negatively influence students’ academic discipline and emotional well-being. The research concludes that balanced usage, along with digital well-being awareness, time management, and institutional guidance, is essential for students to benefit from Instagram while avoiding its harmful effects.