Critical Factors Enabling the Sustainable Survival of Firms

Abstract

Identifying factors that impact the health of companies is an important research topic as corporations have a significant impact on global economic activity. Corporate survival statistics have nose-dived over the last 50 years with a significant count of companies no longer visible on global exchanges. Nurturing businesses that outlive the lifetimes of their founders or current leaderships as well those of their peers and create value on a long-term basis is a key tenet of sustainable survival. This topic presents a fascinating area for research, as an interplay of multiple factors enables a company to weather the storms that it encounters on its journey. The scope of the research is qualitative and restricted to identification of factors that support sustainable survival of firms. The study may provide managers of established firms as well as founders with input on crafting action plans and strategies to improve the lifespans of their companies.