Digital Marketing - A Saviour for Businesses in Times of a Pandemic


  • Fatima Vapiwala Former Lecturer, Shri M. D. Shah Mahila College, Mumbai, India


Digital marketing, e-marketing, Online marketing, Pandemic, Social media marketing


Everyone would want to establish a business that is capable of withstanding all the tests of time and especially in the current scenario, where it is normal for businesses to struggle on account of the economy being hit by a pandemic, businesses could shield themselves by having a solid digital marketing plan and can prevent major losses. However, it is important to understand that having an online presence is only half the battle and it is of greater significance to integrate your existing and potential customers into your digital marketing plan. The Internet is the only place which is not quarantined and offers excellent opportunity to businesses to connect with their consumers. The traditional business norms to go out and meet new customers face-to-face before indulging in business activities may require rigorous adaptation by exploring internet and social media platforms where relationships can be effectively fostered. During this pandemic situation, it is the digital that will not let businesses die and will prove to be a prominent mode to reach consumers. However, businesses must be kept in mind that the current global situation is extremely volatile and sensitive and therefore, must adopt a cautious approach and carefully review the digital marketing strategy in order to thrive in the digital space in the current scenario.


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How to Cite

F. Vapiwala, “Digital Marketing - A Saviour for Businesses in Times of a Pandemic”, IJRESM, vol. 3, no. 9, pp. 159–161, Oct. 2020, Accessed: May 27, 2024. [Online]. Available: