The Role of Big Data in Business Decision Making

Abstract

In the era of digital transformation, Big Data analytics has emerged as a critical tool for enhancing decision-making processes across various business domains. This paper provides a comprehensive review of the role of Big Data in business decision-making, highlighting the technologies and tools employed, its impact across different sectors, the challenges faced in implementation, and the future trends that are likely to shape the landscape. Through case studies and quantitative analysis, this paper underscores the strategic importance of Big Data analytics and offers insights into optimizing its use for competitive advantage.