Crafting a Sustainable Framework for the Service Industry in India: A Comprehensive Examination of Implementation Strategies for Tourism

Abstract

Like any other industry, COVID-19 has affected the activities of the tourism industry due to government-imposed restrictions and worldwide lockdowns. The vital objective of this paper is to determine how to develop a sustainable working system in India's tourism industry in the post-pandemic environment. The primary qualitative research method with the help of an interview has been identified as significant for this research. Therefore, an interview with 14 respondents has been conducted and 5 questions have been asked to the participants. Moreover, the NVivo analysis of the qualitative data has been performed. It has been found that sustainable working systems such as flexible working hours, hybrid working models, and health policies have been introduced in the workplace of the tourism industry after COVID-19. Managers have a key role in strategic planning along with managing sustainable performance in the post-pandemic era. The study's findings will give insight into the business practices of the Indian tourism industry.