Customers Experience in Traditional Retail Stores During Coronavirus Disease (COVID-19)


  • Nilakshi Roy Medhi Scholar, Department of Commerce, University of Science and Technology, Meghalaya, India
  • Bhaskar Jyoti Bora Professor, Department of Commerce, Gauhati University, Guwahati, India


Consumer perception, Demographic attributes, Traditional stores, Degree of problems


The Indian retail sector is predominantly traditional and continuing the preferred choice of consumers to purchase different products, especially during COVID-19. The dynamics of consumer’s behavior leads to different experience from time to time in buying the goods from traditional stores. The reason for conducting the present study is to analyze the consumer’s experience into two folds; firstly, to examine the categorical division of demographic attributes of consumers and secondly, the degree of problems that consumers have experienced in buying the goods from different traditional stores during COVID-19. Primary data has collected from 200 respondents through the mode of online data collecting tools such as Google Forms. Statistical tools such as the Percentage Method and Henry Garret Ranking have used for analyzing the data. Thus, the unavailability of goods has been the major problem experienced by the consumers in buying the products from traditional stores during COVID-19.


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How to Cite

N. R. Medhi and B. J. Bora, “Customers Experience in Traditional Retail Stores During Coronavirus Disease (COVID-19)”, IJRESM, vol. 3, no. 8, pp. 607–610, Sep. 2020.