Entrepreneurship during COVID-19 Pandemic – Evidence from Kolkata

Abstract

In the present era of a menacing global pandemic, where mercurial disruptions have crept into major sectors of a nation, it is the landscape of entrepreneurship that has been much talked about. Given, the penchant of Indian people towards entrepreneurial form of business, entrepreneurship in India has remained rock solid over the years with a stunning exit rate which is the second lowest in the world when taking in the light of all the GEM countries. Since the potential outbreak of Novel Coronavirus and the mayhem it, has created entrepreneurs have been mulling over strategies to blunt and overcome the adverse effects triggered by the disease. In this context, it is imperative for such businessmen to integrate novel practices to keep their businesses afloat in these challenging times. This calls on their part to overcome the festering challenges and identify opportunities for bolstering their business. The essence of our purported endeavor revolves around this wherein, the objective is to explore and probe into the various strengths, weaknesses opportunities, and threats of entrepreneurial business in the terrain of Kolkata. The research paper also suggests some eye-twitching innovative business strategies that businesses could engage itself.