Shopping Through Live Streaming

Abstract

Live streaming commerce, which arose from social commerce, has expanded significantly in popularity over the last several years in certain parts of the world. It is a new business model that enables merchants to engage directly with customers. It has just become a new feature offered by social commerce platforms, allowing small businesses to sell their wares online. In comparison to traditional computer commerce, live streaming shopping emphasizes direct interpersonal engagement. When viewing their live streaming selling channel, viewers will develop a good perception of expertise, familiarity, and likeness to live streamers. Meanwhile, they may pick up on other viewers' social presence through the conversation. We would like to find a feasible solution to connect both the sellers and consumers using effective software applications which can benefit both the parties directly or indirectly.