Consumer Satisfaction Towards Behaviour of Buying Dairy Products in Tiruppur

Abstract

India is 'The Oyster' of the global dairy industry. It offers opportunities to entrepreneurs worldwide, who wish to capitalize on one of the world's largest and fastest growing markets for milk and milk products. A bagful of 'pearls' awaits the international dairy processor in India. The Indian dairy industry is rapidly growing, trying to keep pace with the galloping progress around the world. India’s dairy sector is expected to triple its production in the next 10 years in view of expanding potential for export to Europe and the West. Moreover, with WTO regulations expected to come into force in coming years all the developed countries which are among big exporters today would have to withdraw the support and subsidy to their domestic milk products sector. Also, India today is the lowest cost producer of per litre of milk in the world, at 27 cents, compared with the U.S' 63 cents, and Japan’s $2.8 dollars. R. G. Chandramogan is the chairman and managing director of Hatsun Agro Product Ltd, which is the manufacturer of branded milk and ice cream and the largest private dairy in India. Arun Ice Creams, a popular ice cream brand in south India is owned by Hatsun Agro. Hatsun group is also producing Arokya and Gomatha, two popular milk brands in Tamil Nadu.