A Study on Influence of E-Marketing on Consumer Purchase Decision

Abstract

The advent of the internet and communications networks has transformed the globe into a global village, and there is now a much greater interconnection with individuals from other cultures, nations, and ages. Hence, this study could be able to understand the buying behaviour of consumer on E-marketing. The concept of e-marketing has given business executives the opportunity to be exposed their products and services globally. Most of the companies are trying to focus in developing them by using the digital marketing and the strategies with the use of social media platforms for marketing their goods and services provided to the public consumers. This online marketing helps the consumers to know all the details, reviews, feedback from other consumers who have already purchased.