Customers' View on Green Banking – An Empirical Study

Abstract

In today's globalization context, all segments of the global economy are confronted with enormous challenges in dealing with environmental issues and their consequences in their day-to-day operations. Society is becoming increasingly concerned about the environment. This isn't just a worry of the government, but also of other stakeholders such as banking institutions, which play an important role in society's development. Our country's banking sector is one of the finest. It plays a significant role in the Indian economy's growth. The banking sector, like other industries, has a responsibility to protect the environment. The primary goal of this research is to investigate customer perceptions and awareness of green banking. The survey drew 520 respondents from Jodhpur (using the convenience sampling approach). The primary data was analyzed with SPSS Version 25.0, and statistical tools used in this study included ANOVA and frequency analysis. The purpose of this article is to investigate the concept of green banking and the necessity for it. Furthermore, an attempt has been made to research various techniques for implementing green banking.