A Satisfaction Study of Online Buyers

Abstract

In today's era of globalization, electronic marketing is a revolution. Over the last decade, most business organizations have embraced technology, with online shopping or marketing as a way to improve marketing performance. As retailers develop strategies to meet the demand of online shoppers, they are busy studying consumer behaviour in the field of online shopping. This is to understand consumer attitudes towards online shopping. As a result, we have decided to examine consumers' attitudes towards online shopping and study the factors that influence consumers to shop online.