A Satisfaction Study of Online Buyers

Authors

  • Merin Maria Joshy PG Student, Department of Commerce, Kristu Jayanti College (Autonomous), Bangalore, India

Keywords:

buying behaviour, consumer attitude, consumer behaviour, online shopping, technology

Abstract

In today's era of globalization, electronic marketing is a revolution. Over the last decade, most business organizations have embraced technology, with online shopping or marketing as a way to improve marketing performance. As retailers develop strategies to meet the demand of online shoppers, they are busy studying consumer behaviour in the field of online shopping. This is to understand consumer attitudes towards online shopping. As a result, we have decided to examine consumers' attitudes towards online shopping and study the factors that influence consumers to shop online.

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Published

20-02-2022

How to Cite

[1]
M. M. Joshy, “A Satisfaction Study of Online Buyers”, IJRESM, vol. 5, no. 2, pp. 111–113, Feb. 2022.

Issue

Section

Articles