Impact of Cross-Cultural Diversity on Organizational Productivity

Abstract

Purpose: The purpose of this research paper is to understand the impact of cross-cultural awareness and diversity and its impact on organizational productivity and working. Research Methodology: This paper only provides a preliminary understanding concerning cross cultural diversity and the impact it has over the brand equity of an organization and its people. Only secondary methods of research and only Scopus Indexed papers are utilized for this study. Research Findings: Diversity in an organization if managed properly can have positive impact on its productivity and functioning. Although diversity in an organization may be hard to implement and manage due to several reasons such as conflicts, ignorance amongst workers etc., but not practicing diversity can lead to an organization missing out on talented workers, workers with better understanding of international/local markets, cultural sensitivity etc. Originality/Value: This paper aims to discuss the effect that cross cultural diversity has on an organization, how an organization can benefit from diversity and increase its productivity, the impact of diversity on organizations who have actively adopted the strategy of diversity in the workplace and some challenges to managing diversity in an organization efficiently. Research Question: Does cross cultural diversity have an impact on organizational productivity.