The Growth of Culinary and Food Related Content on Visual and Social Media

Abstract

Food is not only seen as a basic necessity but also as a lifestyle. It is now not only made and eaten, but also watched. This study attempts to understand the reasons behind the viewership and production of food/culinary related content. The study also analyses the impact of the Covid-19 pandemic on food media. The researcher adopted descriptive research design by applying both quantitative and qualitative methods. The results provide indication of why people have been watching food media increasingly and identifies the exact set of population who consume food media the most. The research also further examines the presence of food in the industries of film, social media, reality TV shows and OTT (Over the top) platforms. The study proves that there is an increase in the food and culinary related content consumption as well as production.