Digital Payments: India vs. China – An Empirical Study with the Help of TAM

Authors

  • Cassia Rodrigues Research Scholar, CHRIST (Deemed to be University), Bangalore, India
  • Anirudh Menon Research Scholar, CHRIST (Deemed to be University), Bangalore, India
  • John George Francis Research Scholar, CHRIST (Deemed to be University), Bangalore, India
  • R. Haresh Associate Professor, Department of Commerce, CHRIST (Deemed to be University), Bangalore, India

Keywords:

Demonetization, Electronic payment services, Digital wallets, TAM

Abstract

With the growth in the demand for e-payment services in India especially post demonetization, the aim here is to ascertain the selected important factors that play into the acceptance of these services using Technology Acceptance Model. The TAM model is empirically evaluated by using data obtained from 106 respondents through a survey. This study compares these factors with the Chinese market to understand the differences in the perception of users in the two countries and to deduce the reason India needed demonetization to initiate user acceptance unlike China.

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Published

28-10-2021

Issue

Vol. 4 No. 10 (2021)

Section

Articles

License

Copyright (c) 2021 Cassia Rodrigues, Anirudh Menon, John George Francis, R. Haresh

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
C. Rodrigues, A. Menon, J. G. Francis, and R. Haresh, “Digital Payments: India vs. China – An Empirical Study with the Help of TAM”, IJRESM, vol. 4, no. 10, pp. 128–132, Oct. 2021, Accessed: Nov. 21, 2024. [Online]. Available: https://journal.ijresm.com/index.php/ijresm/article/view/1456