A Study on Sales Strategies for Leveraging Sub Brands

Authors

  • M. S. Ranga Raju Professor & Head, Department of MBA & Research Centre, JSS Academy of Technical Education, JSS Campus, Bengaluru, India
  • U. Bhojanna Professor & Head, Department of MBA & Research Centre, RNS Institute of Technology, Bengaluru, India
  • N. Rakesh Assistant Professor, Department of MBA & Research Centre, RNS Institute of Technology, Bengaluru, India

Keywords:

branding, sales strategies, sub branding

Abstract

This paper presents a study on sales strategies for leveraging sub brands.

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Published

26-09-2021

Issue

Vol. 4 No. 9 (2021)

Section

Articles

License

Copyright (c) 2021 M. S. Ranga Raju, U. Bhojanna, N. Rakesh

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
M. S. R. Raju, U. Bhojanna, and N. Rakesh, “A Study on Sales Strategies for Leveraging Sub Brands”, IJRESM, vol. 4, no. 9, pp. 146–150, Sep. 2021, Accessed: Apr. 20, 2024. [Online]. Available: https://journal.ijresm.com/index.php/ijresm/article/view/1356