Marketing Data Analysis and Tracking System

Abstract

A marketing system is a combination of people, technologies and processes for managing marketing information. Marketing is very helpful in transfer, exchange and movement of goods. Goods and services are made available to customers through various intermediaries via wholesalers and retailers etc. Marketing is helpful to both producers and consumers. Now-a-days many companies sell their product through marking personnel’s working on the field. Consider by taking an example of pharmaceutical industry, they have many marketing personnel’s working on the field. The marketing evaluation process is done by manually. To analyze and track these persons is very difficult weather they are working efficiently or not. Data analysis is a process that begins with retrieving data from various sources and then analyzing it with the goal of discovering beneficial information. Basically analysis refers to breaking a whole into it separate component for individual examination.