1.
Sorathiya OK, Rajput N, Khandelwal N, Senapati S, Bontha S. Manipulative Personalization in Social Commerce: Examining Consumer Distrust, Brand Switching, and Negative Word-of-Mouth. IJRESM [Internet]. 2026 May 18 [cited 2026 May 19];9(5):96-101. Available from: https://journal.ijresm.com/index.php/ijresm/article/view/3453