Nireesha, Tadikamalla, et al. “Knowledge and Attitude Towards Fairness Cream Advertisement, Purchase Behavior and Belief System of Youth in Khammam - A Cross Sectional Study”. International Journal of Research in Engineering, Science and Management, vol. 3, no. 7, July 2020, pp. 320-3, https://journal.ijresm.com/index.php/ijresm/article/view/87.