C. P. Priyanka, “A Study on Impact of Advertising on Consumers Buying Behavior with Reference to FMCG’s in Urban Bengaluru”, IJRESM, vol. 4, no. 11, pp. 79–83, Nov. 2021, Accessed: May 03, 2024. [Online]. Available: https://journal.ijresm.com/index.php/ijresm/article/view/1512