O. K. Sorathiya, N. Rajput, N. Khandelwal, S. Senapati, and S. Bontha, “Manipulative Personalization in Social Commerce: Examining Consumer Distrust, Brand Switching, and Negative Word-of-Mouth”, IJRESM, vol. 9, no. 5, pp. 96–101, May 2026, Accessed: May 19, 2026. [Online]. Available: https://journal.ijresm.com/index.php/ijresm/article/view/3453