ASHOK, Shruthi. Analyzing Consumer Behavior Through Big Data to Enhance Retail Marketing Strategies. International Journal of Research in Engineering, Science and Management, [S. l.], v. 8, n. 6, p. 65–68, 2025. Disponível em: https://journal.ijresm.com/index.php/ijresm/article/view/3300.. Acesso em: 16 sep. 2025.