SORATHIYA, Om K.; RAJPUT, Nandini; KHANDELWAL, Naman; SENAPATI, Saumyashree; BONTHA, Sachiket. Manipulative Personalization in Social Commerce: Examining Consumer Distrust, Brand Switching, and Negative Word-of-Mouth. International Journal of Research in Engineering, Science and Management, [S. l.], v. 9, n. 5, p. 96–101, 2026. Disponível em: https://journal.ijresm.com/index.php/ijresm/article/view/3453. Acesso em: 19 may. 2026.