Sorathiya, O. K., Rajput, N., Khandelwal, N., Senapati, S., & Bontha, S. (2026). Manipulative Personalization in Social Commerce: Examining Consumer Distrust, Brand Switching, and Negative Word-of-Mouth. International Journal of Research in Engineering, Science and Management, 9(5), 96-101. https://journal.ijresm.com/index.php/ijresm/article/view/3453