Level of Green Practices Among Hotel Guests in Malaysia

Abstract

With the rise of environmental consciousness among the management of the accommodation sector, green hotels seem to be a growing niche in the competitive lodging industry, as evidenced by the increase in the total number of customers who are attracted to stay in green hotels. Moreover, nowadays, hotel guests prefer to stay in a hotel that is concerned about the environment. This means that green practices are essential in the hotel industry. The aim is to expand the previous research and will examine the level of green practices in respect of guests in the Malaysian hotels. A total of 300 respondents were selected using a random sampling method and analyzed using SPSS and AMOS. The result indicated that all the items for the green practices’ variable had good values. The theoretical contribution of this study is to the added level of green practices information into the marketing research base, especially in the hotel industry to help marketers create the target market.