Digital Marketing: Significance and Trending Strategies During COVID-19

Authors

  • Jyoti Gogia Student, Department of Management Studies, Netaji Subhas University of Technology, New Delhi, India
  • Sawan Nanda Student, Department of MBA, IIM Indore, Indore, India

DOI:

https://doi.org/10.47607/ijresm.2020.370

Keywords:

COVID-19, Digital marketing, Social media, Strategy

Abstract

Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media. The paper focuses on significance of digital marketing during COVID-19 and also discusses some trending digital marketing strategies.

Downloads

Download data is not yet available.

Downloads

Published

09-11-2020

Issue

Vol. 3 No. 11 (2020)

Section

Articles

License

Copyright (c) 2020 Jyoti Gogia, Sawan Nanda

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
J. Gogia and S. Nanda, “Digital Marketing: Significance and Trending Strategies During COVID-19”, IJRESM, vol. 3, no. 11, pp. 45–46, Nov. 2020, doi: 10.47607/ijresm.2020.370.