Impact of Social Media Advertising On Indian Energy Drink Market


  • Chandan Thakur Associate Professor, Department of Marketing, Universal Business School, Karjat, India
  • Ritika Roy Student,Universal Business School, Karjat, India
  • Sourav Guha Ray Student,Universal Business School, Karjat, India



Brand awareness, Endorsements, Engagement rate, Gatorade social media pages, Glucon D social media pages, Mountain Dew social media pages, Red Bull social media pages, Social media advertising, Sting social media pages


We have addressed the present study, which discusses the impact on customer brand preferences of social media advertising. Social networking as an immersive business environment where marketers and brand managers can better engage with, communicate and impact consumer decision making (high-energy drinks) on products. This is so important. The new challenge of marketers is to realize that customer-led marketing is a significant marketing feature. When everybody searches for a health alternative in this new situation. All try to keep foot. This is an incentive for the energy drink industry to eventually expand. In the 2020-2025 forecast period, the Indian energy drink market is projected to expand in the CAGR by 9.22%. Energy drinks such as Red Bull, Gatorade, Sting and Mountain Dew are popular. All businesses attract customers through diverse tactics such as cutting prices, promoting celebrities and funding various sports. These businesses have continued to impact people in the rising Energy Drink market. Social media's influence is huge. Social networking ads is the upcoming medium for both businesses to try to build a footprint. Red Bull and Mountain Dew, who have done outstanding marketing work and are still involved in the social media.


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How to Cite

C. Thakur, R. Roy, and S. G. Ray, “Impact of Social Media Advertising On Indian Energy Drink Market”, IJRESM, vol. 3, no. 9, pp. 162–173, Oct. 2020, doi: 10.47607/ijresm.2020.319.