Hollywood Protest Against Artificial Intelligence Application in Creative Work

Abstract

Since time immemorial people tried to demonstrate artistic ability in different forms. Creative work, artistic expression and performance art are the creation of human imagination. People with gifted talent contribute to various form of artistic work. People claim their merit and get paid for special skill or priceless talent. Poetry, drama, painting, opera, acting, play, singing, dance, stand-up comedy is something which calls for artistic feeling, aesthetic sense and spontaneous expression. Artists take pride in their work; it becomes their passion and means of livelihood or source of sustenance. All sorts of artistic works are protected by intellectual property rights. When new age technology causes disruption and tries to intrude into artistic territory, creator, designer, artists would get tremendously upset. Artificial Intelligence (AI) is present time tried to outsmart millions of artists and creative genius and come into the bastion well-guarded by talented human beings so far. It created a furor at the heart of Hollywood where content writers, musicians, comedians, actors felt betrayed. They felt betrayed and took to the street in protest. AI is like an evil monster which is eager to replicate their ability and make them redundant. AI based work has come into foray and being used in TV show, movie, content-based series in digital platform. Since beginning of 2023, people related to motion picture and television production in Hollywood California started to express their disapproval and discontent, called strike and joined in protest rally to voice their concern against AI.