Products and Services of the Products to the Potential Consumers of the Hindu


  • Ratna Sarkar Dhar Ramiah Institute of Management Studies, Ramaih University, Bangalore, India



Attitude, Perception, The Hindu


A notable feature of the print media, in recent years, has been the greater availability of color printing in periodicals as well as few newspaper. Among the periodicals referred to above 68 out of the 105 accepted advertisement in color. Rates for advertisement in color were double that of black and white as rates, or even higher. Two other developments of interests in magazine advertisements were the use of bleed both in color and black and white and double page spreads. These indicate that a competitive era has already set-in advertising in print media. Increased rated to the face of static circulation have begun to dictate the need of greater attention seeking power of advertisement so that the expenditure incurred on placing them could be justified. Moreover, the print media itself has stated encountering increasing competition from television. Outcome of the projects are, a) Leading Newspaper of Southern India. b) Strengths reflects in the statements “India’s National Newspaper”. c) Acknowledge for its unbiased editorial and articles. d) The newspaper caters to the need of intellectual people and is very favorite among the students who prepare for competitive exams (especially civil services). e) One of the oldest newspaper of India. f) Salaries to the employees are the best when compared to others newspapers. g. Sports coverage is the best among all the dailies.


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How to Cite

R. S. Dhar, “Products and Services of the Products to the Potential Consumers of the Hindu”, IJRESM, vol. 3, no. 9, pp. 38–43, Sep. 2020, doi: 10.47607/ijresm.2020.282.